Hello! My name is Ella Masso and I am a senior at the University of Nebraska-Lincoln studying Advertising and Public Relations with a minor in Communication Studies. I am a passionate digital marketer with hands-on experience from three internships specializing in social media and copywriting. Through these roles, I’ve developed a strong ability to create and design impactful content to help businesses connect with their audiences. I excel at organization and attention to detail, bringing creative visions to life while delivering measurable results.

Currently, I work as a Social Media Intern for Mortenson Construction. Since May, I have overseen content for Facebook, YouTube, LinkedIn and Instagram while designing graphics and writing copy for their complex posts. My efforts have contributed to a 36% increase in followers, a 168% increase in engagement and a 203% increase in link clicks. In addition to content creation, I also collaborate and brainstorm ideas with over 20 Mortenson regional offices, internal departments and outside teams.
In my previous internships, I served as a Digital Marketing Intern at Rigid Hitch and a Social Media Strategist at Jacht Agency. At Rigid Hitch, I conducted in-depth research on towing accessories to create 16 published blog posts aimed at educating and engaging customers. I also developed targeted email marketing campaigns using Mailchimp to send to over 17,000 customers. At Jacht Agency, I worked on two client teams as a Social Media Strategist. Jacht is a fully operational, student-run advertising agency housed out of the College of Journalism and Mass Communications. In this role, I conducted comprehensive target audience and brand research to guide social media strategies and efforts. I also worked hard to develop structured, actionable and organized content calendars tailored to client needs.

On campus, I am an Ambassador for the College of Journalism and Mass Communications. This job gives me the opportunity to show off our amazing college to prospective high school students. In addition to giving tours of the building, I also plan and execute promotional and educational workshops. Lastly, I participate in a mentorship program that occurs once a year, to prepare incoming high school seniors for the college transition.
I also serve on the executive board of Advertising Club at the University of Nebraska-Lincoln. I currently hold two leadership positions: Project Manager and Copywriter. As Project Manager, I monitor all projects to ensure deadlines are being met and I record meeting minutes at executive board meetings. As Copywriter, I write copy for various social media posts and promotional materials to increase awareness of Advertising Club across campus.
Additionally, I am a dedicated member of Kappa Delta sorority. Over the past four years, I have held six leadership positions and actively participated in philanthropy efforts and community events. My involvement in Kappa Delta led to my induction into Order of Omega. Order of Omega is an honor society for the top 3% of the Greek community based on scholarship, leadership and service - a recognition I am so proud to hold.

Despite my busy schedule and rigorous classes, I have maintained a 4.0 GPA. I have maintained this GPA through relying on my top strengths of organization, time management, oral communication and leadership. Outside of school and work, I love spending time outdoors by the lake.
I am outgoing, confident in public speaking and passionate about helping businesses succeed on social media. Let's connect!