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Video
In this Instagram reel that I created for Mortenson, my goal was to capture the latest social media trend, "demure". Taking a TikTok trend and trying to apply it to construction was no easy task, but it is a true testament to how I can keep up on all of the latest trends. The statistics gained from this reel were 260 likes, 10 comments, 6 saves, 81 shares and 4,923 plays.
My contributions to this post included editing the reel together, doing the voiceover and finding video clips and music to accompany it.
Watch the reel here!
With the help of two Civil Interns at Mortenson, I created another reel for Instagram. This humorous video showcases what an employee's social media would look like if their boss starts following them! This reel gained 545 likes, 20 comments, 28 saves, 190 shares, 34,163 plays, 21,681 accounts reached and 55 direct follows.
My contributions to this post included editing the reel together, collaborating with the other interns to collect photos and writing the on-screen copy.
Watch the reel here!
At Jacht Agency, one of my paying clients was the College of Journalism and Mass Communications. As the Social Media Strategist on the team, I completed an Instagram story takeover on the college's account during Election Night to show behind-the-scenes footage of the real world work students were completing. My goal for the takeover was to increase viewership of the college's live coverage.
The takeover was very successful as it reached over 1,000 unique accounts while gaining 43 link clicks and 217 sticker taps.
Watch the story here!
For this post, I created an engaging reel for Instagram to showcase fun and unique things about Mortenson's headquarters in Minneapolis. The 'Things That Just Make Sense' series continued as I also made a video for the Seattle and Phoenix offices. This reel gained 369 likes, 10 comments, 8 saves, 74 shares and 4,639 plays.
My contributions to this post included editing the reel together, shooting all of clips and coming up with a shot list for them and doing the voiceover.
Watch the reel here!
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